I (Insert Name), would like to endorse the Irish Heart Foundation position on the Children’s Commercial Communications Code and call for a restriction on all advertising of food high in fat, sugar and salt, as defined by the Nutrient Profiling Model, from 6:00am to 9:00pm. I believe this is a necessary and proportionate measure to protect children from exposure to advertising of unhealthy foods and the damaging effects this has on their dietary health and wellbeing.
My response to the questions in the consultation document is as follows:
- The BAI should fully and unequivocally accept the five recommendations of the Expert Working Group.
- The Nutrient Profiling Model (NPM) has been reviewed for effectiveness in relation to food advertising and used successfully in the UK. The BAI should fully adopt the NPM of the Food Standards Agency.
- The Co-regulation approach has worked well in the UK with the advertiser/manufacturer taking responsibility for the certification of products but with a statutory oversight and enforcement of the restrictions
- I support the Irish Heart Foundation position which calls for restrictions on advertising for all HFSS foods, as defined by the NP model, from 6am to 9pm. My reasons are those laid out in the Irish Heart Foundation’s submission. The only suitable measure is restrictions based on time bands.
Sincerely,
(Insert Signature)
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(Insert Printed Name)
(Insert Printed Name)
